Schema Markup & Structured Data — Practical Insights

Implementation notes, diagnostics, and honest analysis on JSON-LD, structured data, and what AI search readiness actually means. Written for agencies, technical SEOs, and e-commerce operators who'd rather have a mechanism than a claim.

The E.V.I.L. Briefs

Field notes on structured data, AI search, and getting found by the systems that decide who shows up.

Pressure washing schema markup: the correct 2026 setup using HomeAndConstructionBusiness instead of CleaningService

There Is No Pressure Washing Schema Type: How t...

Patrick Scott

CleaningService isn't a real Schema.org type. Here's the correct entity architecture for a pressure washing company in 2026 — HomeAndConstructionBusiness on the homepage, Service on service pages, connected by @id.

There Is No Pressure Washing Schema Type: How t...

Patrick Scott

CleaningService isn't a real Schema.org type. Here's the correct entity architecture for a pressure washing company in 2026 — HomeAndConstructionBusiness on the homepage, Service on service pages, connected by @id.

HVAC company website being interpreted as a generic contractor until HVACBusiness schema clarifies the entity.

Schema Markup for HVAC Companies: What Actually...

Patrick Scott

A technically accurate guide to HVAC schema markup in 2026. Covers HVACBusiness entity typing, FAQ rich result changes, JSON-LD examples, and a validation workflow.

Schema Markup for HVAC Companies: What Actually...

Patrick Scott

A technically accurate guide to HVAC schema markup in 2026. Covers HVACBusiness entity typing, FAQ rich result changes, JSON-LD examples, and a validation workflow.

Diagram showing what visitors see versus what search engines read — a webpage above and its JSON-LD structured data layer below.

What Structured Data for SEO Actually Does — An...

Patrick Scott

  The gap nobody talks about There’s a version of your website that you can see. Clean pages, clear headings, the right words in the right places. Then there’s the...

What Structured Data for SEO Actually Does — An...

Patrick Scott

  The gap nobody talks about There’s a version of your website that you can see. Clean pages, clear headings, the right words in the right places. Then there’s the...