E.V.I.L. Schemes — Done-For-You Schema Implementation
Schema markup is a clarity layer for search systems — not a ranking hack. An E.V.I.L. Scheme is a complete done-for-you engagement: your structured data audited, written by hand, deployed, validated, and documented, with evidence at every step. Built for local service businesses, professional practices, agencies, and Shopify stores.
Choose Your Scheme
Three tiers. One standard. Every Scheme ships with the same ten named deliverables — the difference is how much territory we cover. Every engagement is scoped to a specific number within its tier before any work begins.
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The Foothold — $1,500–$2,500
Book a Fit CallOne page-template family, implemented end-to-end. Best for single-location businesses, small Shopify stores, or one tightly scoped section of a larger site. Covers the audit of existing markup on the target templates, conflict checks against plugins and theme code, hand-written JSON-LD, deployment, validation, and full documentation. Establish your position — and get the foundation right.
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The Territory Takeover — $3,500–$7,500
Book a Fit CallSitewide structured data for a service-area business — the companies whose customers search by city and service. Organization and LocalBusiness markup with properly structured areaServed, Service schema for every service line, service-area pages, FAQ and breadcrumb markup where appropriate, and full plugin conflict reconciliation. Your territory, declared in a language search systems actually parse. This is the Scheme most businesses need.
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The Empire — Custom Scope
Book a Fit CallMulti-location architecture and advanced entity work: franchise data layers, JS-rendered schema verification, knowledge-graph and entity-linking projects, and agency white-label engagements. For multi-location, regulated, or scaled operations — scoped after a fit call, priced to the architecture. When the map gets bigger, the markup has to keep up.
Ten named deliverables. Every Scheme. No exceptions.
This is what separates professional implementation from pasted code: every engagement produces named, inspectable artifacts. If Google’s documentation changes — or anyone ever asks why your markup says what it says — the evidence exists.
1. Structured Data Audit — every piece of schema currently on your site, classified valid, invalid, risky, or duplicate.
2. Schema Gap Report — what’s missing, ranked by impact for your business category.
3. Existing Markup Conflict Review — plugin, theme, app, and manual schema reconciled into one source of truth.
4. Schema Evidence Map — the signature artifact: every schema claim mapped to the visible page content that supports it.
5. Schema Strategy Notes — what was chosen, what was rejected, and why.
6. JSON-LD Implementation Files — final markup, formatted, commented, ready to live in your codebase.
7. Validation Snapshot — passing screenshots from the Rich Results Test and Schema Markup Validator, post-deployment.
8. Install / Deployment Notes — exactly where everything lives and how it got there.
9. Before-and-After Summary — Search Console enhancement reports, before and 14–30 days after.
10. 30-Day Recheck — follow-up validation a month after deployment, with a one-page status note.
These names appear in your proposal, your invoice, and your handover package. What gets named gets delivered.
The Process
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Discovery
A fit call plus a written scope. We confirm platform, pages, service lines, and what done looks like — before any work begins.
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Audit
Full inventory of your existing markup: valid, invalid, risky, duplicate. Nothing gets written until everything is read.
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Implementation
Hand-written JSON-LD matched to your visible content, reconciled against every plugin and theme block already firing.
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Validation
Every page tested before and after deployment — Rich Results Test and Schema.org Validator, with passing screenshots.
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Documentation
The full deliverable set, handed over. You own the work, the evidence, and the ability to maintain it.
"Couldn't I just ask ChatGPT to write this?"
You could — and it would hand you code that looks right. What it can't tell you: whether that markup matches what's actually visible on your pages, whether a plugin is silently overriding it, whether your review markup violates Google's current policies, or which of three competing Organization blocks on your site is the real one. Schema work isn't code generation. It's judgment, validation, documentation, and accountability — and it's still here in thirty days to recheck the deployment. That's the gap a Scheme closes.
Not sure which Scheme fits? Start with a diagnosis.
The Schema Health Review is a complete manual diagnostic of your structured data — what's valid, what's risky, and what to fix first — for $397. Book any Scheme within 30 days of your Review and the full $397 credits toward it. The diagnosis pays for itself the moment you act on it.
Questions, answered straight.
What's the difference between the Scan, the Review, and the Fit Call?
Three different questions — and only one of them costs money. The Free E.V.I.L. Scan answers "is something wrong?" I look at your structured data live, show you one real finding and one clear next step, and send a short written recap. It's free. The Schema Health Review answers "how bad is it, and what do I fix first?" — the full manual diagnostic of every piece of schema on your site, classified valid, invalid, risky, or duplicate, with a written report and an evidence map, for $397 that credits toward any Scheme within 30 days. The Fit Call answers "just do it for me — what would that take?" It isn't an audit; it's the conversation about which Scheme fits, what it costs for your specific site, and how we'd start. Not sure which one you are? Book the Scan.
How long does a Scheme take?
The Foothold typically runs 7–14 days from kickoff to handoff. The Territory Takeover and The Empire each receive an exact timeline in the written scope before work begins — and that timeline is honored. The 30-Day Recheck follows every deployment.
What do you need from me?
CMS or theme access (or an introduction to your developer), confirmation of your business details — locations, service lines, profiles — and about thirty minutes for the discovery call. Everything else happens on my side of the table.
What platforms do you work on?
WordPress, Shopify, Squarespace, Wix, Webflow, and custom builds. JS-rendered sites get verified at the rendering layer — that's typically Empire-scope work, and you'll be told plainly if your site is one.
Will this improve my rankings?
No one can honestly promise that, and you should walk away from anyone who does. What correct schema does: makes your pages eligible for enhanced results, reduces the ambiguity that makes search systems hedge, and puts your authority signals in a format machines can verify. Clarity is the product. Rankings are your whole SEO program's job — this is its foundation.
I already have an SEO plugin. Doesn't it handle schema?
Plugins generate generic markup — and keep generating it after custom code gets added, which is how sites end up with duplicate, conflicting blocks. Conflict reconciliation is a named deliverable in every Scheme for exactly that reason.
How does payment work?
The Foothold is paid in full at booking. The Territory Takeover and The Empire begin with a deposit, with the balance due at handover. Exact terms arrive with your written scope.
What happens after the 30-Day Recheck?
You're done — the documentation means any competent developer can maintain the work from there. If you'd rather keep a specialist on call, ask about Quarterly Schema Care during your engagement.
Every good scheme starts with a conversation.
Twenty minutes. No pitch theater. You walk me through your site and what the business needs, we map it to the right tier, and you leave with a straight answer on scope, price, and timeline — or an honest "you don't need one yet."