A Human-Reviewed Schema Audit—Not Another Automated Score
If you got here from a Search Console message — “structured data items are invalid,” “product snippets structured data issues detected” — this is the review that tells you which of those findings are real, which are noise, and which ones matter for your business specifically.
An automated scan can surface missing properties, overlapping entities, and other potential structured-data concerns. It cannot always determine whether those findings apply to your business, whether two blocks genuinely conflict, or whether the available evidence supports a change.
The Schema Health Review combines structured analysis with human review. Captured findings are checked against the visible page content and available business context, then classified as verified issues, advisory opportunities, unresolved observations, or non-applicable findings. You receive a written report, evidence map, recorded walkthrough, and prioritized next actions, delivered within 3–5 business days after intake and scope are confirmed.
Automated Analysis vs. Human Review
An automated scan is the starting point. It detects structured data, organizes the captured output, and surfaces potential concerns for investigation.
The Schema Health Review determines what those findings mean in context:
Applicability, not just presence. A missing property is not automatically a defect. Its importance depends on the page, business type, visible content, and any relevant feature requirements.
Conflict investigation. Multiple blocks may represent duplicates, conflicting descriptions, separate legitimate entities, or output that requires more evidence. The Review documents what the captured evidence supports and what remains uncertain.
Content alignment. Structured-data claims are reviewed against the corresponding visible page content within the agreed scope.
Prioritized decisions. Findings are separated into verified issues, advisory opportunities, unresolved observations, and non-applicable items, with clear next actions for each.
The result is not another score. It's a reviewed explanation of what the evidence supports, what it doesn't establish, and what should happen next.
What Gets Examined
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Standard scope
One website: the homepage plus up to four priority URLs identified during intake (five pages total). Multi-location, multi-brand, ecommerce, or JavaScript-heavy sites may require custom scoping before the Review is accepted.
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Captured structured data
JSON-LD and other supported structured-data output detected on the reviewed pages.
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Overlapping or contradictory entities
Duplicate and conflicting output investigated, with likely sources identified when supporting platform evidence is available.
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Content-to-schema alignment
Captured claims reviewed against the corresponding visible page content.
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Relevant gaps and opportunities
Missing or incomplete information assessed according to the page, business context, and supported guidance.
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Prioritized next actions
Each finding assigned a recommended disposition, dependency, and next step.
What You Receive
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Written report
Findings documented in plain language, with the full classification breakdown.
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Evidence map
Every reviewed claim mapped to the visible content and captured data behind it.
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Recorded walkthrough
A 10–15 minute recorded video walking through the report findings, so you or your team can follow along without scheduling a live call.
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Documented limitations
What the Review did and didn't establish, stated plainly rather than implied.
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Prioritized next actions
Verified issues, advisory opportunities, and unresolved observations, each with a recommended step.
See a Sample
Every Review produces the same documentation. These sample pages are a demonstration built on a test site, not client work. The format, classifications, and evidence structure are identical to what you receive; the findings are from a site set up for the purpose.
What's Not Included
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Not implementation
No code is written, installed, or deployed. This is a diagnostic — implementation is a separate engagement if you choose to move forward.
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Not a full technical SEO audit
This covers structured data specifically. It does not include crawl analysis, page speed review, backlink auditing, or content strategy.
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Not ongoing monitoring
The review is a point-in-time diagnostic. Ongoing schema monitoring or maintenance is available as a separate service if needed.
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Not a sitewide audit
Scoped to the homepage plus up to four priority URLs identified during intake, not every page on your domain.
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Not ranking or citation guarantees
Clean structured data supports how search engines interpret your site. It does not guarantee rankings, rich results, or AI citations. No one can promise that.
Who this is for
The Schema Health Review is for business owners, marketing agencies, and web teams who want a professional diagnosis before making schema changes or hiring for implementation. If you've been told your structured data needs work but you're not sure what's actually wrong — or if you want to verify what a plugin or previous developer left behind — this is the right starting point.
Agencies use the Review as a scoped diagnostic on a client site before quoting implementation — it's a defensible line item and it can be delivered under your brand. If that's the use case, start on the agency page instead.
Pricing
The Schema Health Review is $497 and includes the written report, evidence map, recorded walkthrough, documented limitations, and prioritized next actions.
Standard scope: one website, the homepage plus up to four priority URLs identified during intake. Multi-location, multi-brand, ecommerce, or JavaScript-heavy sites may require custom scoping before the Review is accepted.
Delivered within 3–5 business days after intake requirements and review scope are confirmed.
Implementation is not included. If the recommended next step is a qualifying implementation engagement — an E.V.I.L. Scheme — and it's booked within 30 days, the full $497 Review fee is applied to that engagement.
No subscription. No automatic renewal. No ranking, rich-result, or AI-citation guarantees.
Questions, answered straight.
Couldn't I just use ChatGPT to write my schema?
You can use an AI tool to draft JSON-LD. But generated code is only as reliable as the facts, page evidence, existing schema output, and current guidance supplied to it. A code draft doesn't establish whether another plugin, theme, app, or developer is already producing overlapping markup. It also doesn't determine which findings genuinely apply to your business or whether the visible page supports every claim. The Schema Health Review examines the captured output and supporting evidence before recommending what should change, what should remain, and what still requires confirmation.
How much does it cost?
$497. You receive the written report, evidence map, recorded walkthrough, documented limitations, and prioritized next actions — no upsell pressure, no autorenewal, no subscription. Delivered within 3–5 business days after intake and scope are confirmed. If a qualifying implementation engagement is booked within 30 days, the full fee applies toward it.
How many pages does this cover?
The standard Review covers one website: the homepage plus up to four priority URLs identified during intake — five pages total. Multi-location, multi-brand, ecommerce, or JavaScript-heavy sites may require custom scoping before the Review is accepted.
Who is this for?
Business owners, agencies, and web teams who want a professional diagnosis before making schema changes or hiring for implementation.
Will this improve my rankings?
No one can honestly promise that. What the Review does: gives you a human-reviewed, evidence-backed account of what your structured data currently says and whether it's supportable — reducing ambiguity, not guaranteeing outcomes.
Is implementation included?
No. The Review is diagnosis only. If the right next step is implementation, that's a separate engagement — a qualifying implementation engagement, or E.V.I.L. Scheme — and your Review fee applies toward it if booked within 30 days.