The E.V.I.L. Briefs

Diagram showing a Google search bar with structured data labels for Article, Organization, and BreadcrumbList, illustrating how schema markup helps AI search understand web pages.

Does Schema Markup Matter for AI Search? The Ho...

Patrick Scott

Within 48 hours of Google's AI Search update, every SEO company started selling "AI schema" as the new ranking hack. Google's own documentation tells a different story. Here's the honest...

Does Schema Markup Matter for AI Search? The Ho...

Patrick Scott

Within 48 hours of Google's AI Search update, every SEO company started selling "AI schema" as the new ranking hack. Google's own documentation tells a different story. Here's the honest...