The Project E.V.I.L.
HVAC Schema Pack – Founding MVP
HVAC Schema Pack – Founding MVP
An HVAC-specific structured data decision guide and JSON-LD template kit. Built for HVAC businesses, web developers, marketing agencies, and local SEO providers who want a clear, HVAC-specific framework instead of guessing.
This is a decision guide first and a template kit second. It tells you what schema belongs on an HVAC website, why it belongs there, what visible page evidence must support it, and how to validate the result before publishing.
Single-site license. Instant digital delivery.
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17 files. One Clear Framework.
00 — README: Start Here — Your onboarding sequence. Read this before opening anything else.
00b — Quick Reference Card — One-page cheat sheet covering every schema type in this pack, which page it belongs on, and when to use it.
The decision layer
01 — HVAC Schema Decision Guide — The core document. Why HVACBusiness is more precise than generic LocalBusiness, which schema types belong on which HVAC page, and what visible evidence your page needs before you implement anything.
05 — FAQPage Eligibility Guide and Template — FAQPage schema is widely misused. This file covers HVAC-specific FAQ examples and updated eligibility criteria following Google's May 2026 changes.
06 — Review and Rating Safety Notes — Why most HVAC businesses should avoid aggregateRating markup, and what must be in place if you do implement it.
The templates
02 — Homepage JSON-LD Template — Ready-to-fill Homepage schema using HVACBusiness, with inline comments, HVAC service examples, and visible evidence requirements.
03 — Service Page JSON-LD Template — For individual service pages — AC repair, furnace installation, heat pump service, emergency HVAC, ductless mini-split, and more — with field-level guidance built in.
04 — Service Area Page JSON-LD Template — For city and county landing pages, with strong guidance on what visible content must support each field and when not to use it.
07 — BreadcrumbList Guidance and Template — Navigation hierarchy schema with real-world HVAC site structure examples and implementation order.
The execution layer
08 — Visible Page Evidence Checklist — Schema must be backed by real on-page content. This checklist walks every field and confirms your page supports what you're claiming — including HVAC certifications and emergency service claims.
09 — Plugin and Theme Conflict Warning Sheet — The most common reason schema implementations break without an error message. Includes HVAC industry platform awareness. Read this before you publish anything.
10 — Validation Workflow — Step-by-step process for testing your implementation in Google's Rich Results Test and Schema Markup Validator before the page goes live.
11 — Stop and Hire Help Rules — Clear triggers for when DIY is no longer the right approach and what to tell a developer when you hand it off.
14 — Implementation Tracking Sheet — A structured checklist for tracking implementation status across every page in scope — so nothing gets missed and handoffs stay clean.
Handoff and compliance
12 — Web Developer Handoff Notes — If you're passing this to a developer, this document tells them exactly what to implement, where, and how to confirm it's done correctly.
13 — License and Usage Notes — Single-site license terms. What you can do with these files, what you can't, and how commercial licensing works.
15 — Changelog and V1 Roadmap — What's planned for V1, what founding customers receive automatically, and when to expect the update.
Built for four types of people
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HVAC Businesses
You want schema done right without paying a developer to guess. This pack gives you the framework to implement it yourself — or hand it off with confidence. -
Web Developers
You build HVAC sites but schema isn't your specialty. This pack tells you exactly what to implement, on which pages, and what to verify before you call it done. -
Marketing Agencies
You manage local SEO for HVAC clients. This pack standardizes your schema process across every client site — no more reinventing the wheel per engagement. -
Local SEO Providers
You know schema matters but HVAC-specific implementation guidance doesn't exist anywhere else. Until now.
"Why not just ask ChatGPT?"
You can. Here's what you'll get: schema that looks correct, probably validates, and may or may not actually match your page.
ChatGPT doesn't know what's on your page. It doesn't know whether your service area page has a visible address or just a city name in the headline. It doesn't know whether your FAQPage actually has questions or just an accordion widget that Google can't read. It doesn't know your theme is outputting a duplicate schema type that will cause your whole block to fail silently.
It generates plausible schema. That's not the same as correct schema for your specific situation.
This pack teaches you to make that distinction yourself — so you stop shipping schema that looks right but doesn't perform.
This is the founding price. Here's what that means.
The Founding MVP price is $147. It goes up when V1 ships.
V1 is planned at $297. It adds additional page templates for About, Contact, and BlogPosting — plus expanded service examples for commercial HVAC, boiler service, and radiant heat, HowTo schema for popular HVAC content, VideoObject schema examples, and multi-location entity guidance. Founding customers get the V1 update at no additional cost. No coupon codes. No request required.
The 15 — Changelog and V1 Roadmap file inside the pack documents exactly what's coming.
Single-site license. Instant digital delivery.
Common Questions
What format are the files in?
All 17 files are delivered as Markdown (.md) files. They open cleanly in any text editor, Notion, Obsidian, VS Code, or any notes app. You don't need any special software.
Is this for WordPress specifically?
The JSON-LD templates are platform-agnostic. They work with WordPress, Squarespace, Wix, Webflow, or any platform that lets you add a script block to the page head. The Plugin and Theme Conflict Warning Sheet does include WordPress-specific notes because that's where most conflicts occur.
What if I have multiple HVAC sites?
The Founding MVP license covers one site. If you're managing multiple sites or client accounts, reach out before purchasing — commercial licensing is available separately.
What's the refund policy?
Because this is an instant-delivery digital product, all sales are final. If something in the pack doesn't work as described, contact us and we'll make it right.
I'm not a technical person. Can I still use this?
The Decision Guide and the Visible Page Evidence Checklist are written for non-technical users. The JSON-LD templates do require pasting code into your site — if that's a hard stop, the Web Developer Handoff Notes are written so you can hand everything off without losing the thread.